Analyze community, cultural, technological and market trends to inform strategic and creative development for social content.Understand the social presence of the employer brand and constantly suggest creative ways to better position Meta to the world. Become an expert in Meta’s employer brand, making sure our content is focused on the needs of our candidate communities.Create playbooks across channels to ensure our employer brand has a consistent identity.Be the champion of the audience: ensure that the editorial agenda serves both company needs and audience needs.Build and lead a measurement plan to ensure that the content strategy is rooted in performance, evaluated correctly, and demonstrates business value.
Set and maintain the social media strategy for our Global Employer Brand, aligning with our corporate brand and employer brand standards.This person will serve a vital role on the team, helping craft our employer brand’s POV to the world on a daily basis. Displaying quality, accuracy, and willingness to provide their opinion on all the team’s content is a must. They are well versed in the latest social trends, channels, and channel features and will be a subject matter expert across the leading social channels for the org. They thrive within cross-functional teams, excel at building and managing relationships with internal partners and stakeholders, and exhibit excellent organizational skills. They’ll value the importance of protecting brand integrity while maintaining a logical outlook for project execution. The ideal individual for this role will feel comfortable setting strategy and managing details, have strong editing abilities, enjoy content creation, be able to manage multiple projects concurrently, and be able to succeed in a fast-moving organization. This role will be responsible for leading the strategic development and execution of social marketing initiatives that support and build our employer brand in the eyes of our global talent markets. You'll work with various stakeholders including Creative, Brand, Events, Communications, Consumer Marketing, Recruiting, and more. In this role, you'll set the social strategy and create exposure for content that promotes Meta as a great place to work. The Global Employer Brand Team is seeking a Social Media Manager to create, measure, and execute a strategy around and manage our external facing Meta Careers communities.
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